The Hit Zone, powered by Athlete's Arena, is the Midlands top full service baseball and softball facility.

We offer coaching for baseball and softball players in:



strength and conditioning

We also offer batting cages with 3 full cages for teams or individuals.

Baseball and Softball Training Services

Our goal is to help develop strong, competitive athletes by providing these services:

Hitting & Pitching Coaching

Strength & Conditioning Training

Batting Cages

Team Training

About the Hit Zone

Co-owned and operated by Kelley Kirkland, softball industry heavy-hitter, and founder of the Carolina Hitting Academy, Kelley has been in business for 16 years. Before Carolina Hitting Academy, Kirkland played softball at the University of South Carolina and then went on to work as a Graduate Assistant at Florida State University. She has 3 College World Series appearances as a player and graduate assistant, which spring-boarded her into a position as the Head Softball Coach at Georgia Southern University and later to running her own hitting academy.

Athlete's Arena co-owners Jason Brunson and Shane Miller each have extensive resumes as elite athlete coaches and will manage the strength and conditioning division of The Hit Zone. Open since 2005, Athletes Arena has successfully coached and trained over 100 athletes who later signed on to play Division 1 sports.

This team is the perfect combination to build and train competitive baseball and softball players.

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